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5 Lies Your “Cruelty-free” Brand is Telling You

Animal testing for cosmetics sucks and we all would want to see an end to the unnecessary animal cruelty the beauty industry subjects on millions of innocent animals per year to test cosmetics and its...

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Understanding China’s Animal Testing Laws

Cosmetics sold or made in China have been under scrutiny by shoppers worldwide as China remains to be one of the last country to require cosmetics to be tested on animals by law. On June 2014,...

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Cruelty-free vs. Vegan – What’s the Difference?

The terms “cruelty-free” and “vegan” have grown increasingly popular in just the last couple of years as consumer demand for animal cruelty-free cosmetics rises and the influx of new cosmetic products...

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Cruelty-Free & Vegan Makeup – Affordable Drugstore Brands (2019)

One of the biggest struggles I hear from compassionate shoppers is finding affordable makeup that is both cruelty-free and vegan. Yes, there is a difference between cosmetics labeled as cruelty-free...

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What is Cruelty-Free in 2020?

What is Cruelty-Free? So-called “Cruelty-free” products have become increasingly popular in the last couple of years, but let’s take a step back and ask, what exactly does it mean when cosmetics,...

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Did China Really End Animal Testing in 2019?

In the past few months, we’ve been hearing some news and changes about China’s animal testing requirements for cosmetics. But what exactly has changed? Does China no longer require cosmetics to be...

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These Common Animal-Derived Ingredients Used in Cosmetics are Not Vegan

Do you know what’s in your makeup and skincare products? I’m sure crushed-up bugs, shark liver oil, and fish scales isn’t what you had in mind as you read the list of ingredients in your classic red...

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Is Carmine Vegan? | What Vegans Need to Know About Carmine

Many vegans and caring consumers choose to avoid cosmetics and food products containing an ingredient called carmine because it is derived from crushed bodies of insects. Yes, you read that right. The...

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Cruelty-Free Checklist to Know if a Brand Tests on Animals or Not

We have created a Cruelty-Free Checklist as a helpful guide to determining whether a brand is cruelty-free or not. With so many self-proclaimed ‘Cruelty-Free’ beauty brands popping up every day, it...

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Buy or Boycott? Cruelty-Free Brands Owned by Parent Companies That Test on...

Did you know some cruelty-free brands are owned by a parent company that does tests on animals? As soon as cruelty-free consumers are made aware of this, they aren’t sure whether they should continue...

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